Brexit & Trump / & the Fitness Industry?




Ok, so this isn’t one of my normal posts but I do think it’s important to not ignore what’s happen in the world. You could kinda say i’m late to the party talking about this but i’m currently knee deep into the biggest research module i’ve ever done & I love it! Every day i’m finding more and more new research to help mould my uni project – but with so much info, it’s often hard to filter through the best bits… so I thought I would share some here! I’ve heard so so many people say ‘I don’t care, it won’t affect me’ about this whole Brexit or Trump thing but actually they could be wrong… i’ve looked at how what’s happening in the world could effect the fitness industry…. 

With the economy less stable, people could start to spend less. We have already seen the £ drop and the prices of things go up which means people will start to be more careful with their money – this could be a dangerous time for those in fitness. We are currently still undergoing the cultural change where health is considered a priority, but we aren’t quite there yet – This could mean that people don’t put their health first and start spending less on their health.

With potential uncertain times and potential less money for those of the younger generations or working class, we could potentially see a huge increase in the older generation participating in health & fitness activites. These are the ones with no bills or money issues compared to their offspring, add some more free time in the mix & the desire to be healthier, we could find our grans racing us to get the best spot in the gym class.

However, in contrast, with so much uncertainty we could see the industry continue to boom. People are worried about their futures and therefore could invest more time and money into their health? 

With the uncertainty, people could be more anxious about what’s happening in the world, we could see a rise in the ‘de-stressing’ type exercise, i’m talking pilates, yoga that kind of thing. To allow people to de stress and forget about the changes and stresses in the world. 

To help with anxiety they say having a plan & a goal could help with that…. * in comes the PTs & fitness industry*. People may love to have a plan and goal to follow as we have such hectic lives, their fitness journey could infact be how they escape and become grounded again from all the changes in the world…

I personally am concerned with everything that is going on in the world but after some industry professionals coming in to visit at uni & listening to them talk about how politics, Brexit & Trump has already effected their business I thought it would be interesting to analayse how it could effect mine – or even your lives when it comes to your health and fitness. 

I really hope what is happening in the world doesn’t affect you, your lives & your fitness journey & I hope this post has shown you the potential things that could happen, so you can act now if you wish.

love Chlo xxxx
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